Yuksel | Branding

Things we did

Branding

Visual Design

Concept design

Client

Yuksel Deli

Year

2019

PROJECT

Live Project

A rebranding for a Market stall with fresh Turkish high quality food

CHALLENGE

Seydi has been working at the market for many years, offering a wide range of high-quality products inspired by his Turkish roots. He carefully sources the best ingredients from different countries and prepares everything fresh, with great attention to taste and craftsmanship. Despite the quality of his products, his market stall did not reflect this at all. The existing stall was grey and failed to attract attention in a crowded market environment. The market is filled with visually aggressive stalls. Seydi wanted something different — a stall that stands out through calmness, quality, and authenticity.

Digital Experiences

The process started by listening and understanding Seydi’s story, values, and passion for quality. After researching different markets and Turkish specialty stores, several design directions were explored. We chose dark blue to communicate quality and craftsmanship, fresh green to emphasize the freshness of the products, and beige for the back wall and canopy to keep the interior light and welcoming. The front of the stall was designed in dark blue to immediately signal professionalism. A hand-drawn icon was used as the foundation of the logo, supported by a custom icon set based on phrases Seydi often calls out at the market. These elements were integrated into the stall design to create a distinctive and authentic brand presence.

APPROACH

The process started by listening and understanding Seydi’s story, values, and passion for quality. After researching different markets and Turkish specialty stores, several design directions were explored. We chose dark blue to communicate quality and craftsmanship, fresh green to emphasize the freshness of the products, and beige for the back wall and canopy to keep the interior light and welcoming. The front of the stall was designed in dark blue to immediately signal professionalism. A hand-drawn icon was used as the foundation of the logo, supported by a custom icon set based on phrases Seydi often calls out at the market. These elements were integrated into the stall design to create a distinctive and authentic brand presence.

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RESULT

The result is a cohesive brand identity that truly reflects the quality of Seydi’s products. The new stall stands out through calmness and confidence.

The impact was immediate. After the rebrand, Seydi’s turnover doubled, proving the power of strategic branding in a traditional market setting

Digital Experiences

The process started by listening and understanding Seydi’s story, values, and passion for quality. After researching different markets and Turkish specialty stores, several design directions were explored. We chose dark blue to communicate quality and craftsmanship, fresh green to emphasize the freshness of the products, and beige for the back wall and canopy to keep the interior light and welcoming. The front of the stall was designed in dark blue to immediately signal professionalism. A hand-drawn icon was used as the foundation of the logo, supported by a custom icon set based on phrases Seydi often calls out at the market. These elements were integrated into the stall design to create a distinctive and authentic brand presence.

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