Philips | Interactive Marketing Stand Design

CHALLENGE

Philips asked for a marketing stand for an international trade fair, with the goal of informing consumers about air pollution and clearly communicating the benefits of the Philips Air Purifier. The challenge was twofold: Air pollution is largely invisible, abstract, and difficult to grasp for consumers. The product’s value depends on understanding what you are actually breathing in — and how the purifier removes those particles. The question became: How do you make invisible air pollution visible, tangible, and emotionally impactful within a physical brand experience?

Digital Experiences

APPROACH

Together with the team, we explored how technology and storytelling could turn information into experience. I proposed an idea to show the consumers what they actually breath by magnifying air particles and their projection on a screen combined with a viual layer pf particles within augmented reality. The user can learn about the air purifier by sliding filters in and out. Every filter filters different particles and by sliding a specific filter, these particles are removed from the 'air'

The concept translated air pollution into an immersive, visual layer:

Air particles were enlarged and visualised using AR
Different types of particles were categorised and linked directly to specific filters
Each filter clearly showed which pollutants it removes and why

By visually separating and magnifying air particles, the stand transformed an abstract problem into something immediate and personal. Consumers could literally see what enters their lungs — and how the air purifier changes that.

I developed the core concept and ensured it was executed exactly as envisioned, where my team helped me to execute the vision. Taking responsibility for both the conceptual direction and visual design.

RESULT

The experiential stand had a strong emotional and commercial impact:

Visitors were visibly shocked when confronted with the visualised air pollution
The experience created instant awareness and understanding
Consumers were significantly more motivated to purchase the Air Purifier after engaging with the stand
The concept successfully translated complex technology into a clear, intuitive, and memorable experience

By making the invisible visible, the stand strengthened Philips’ positioning as an innovative, human-centred brand — and demonstrated how experiential design can directly influence consumer perception and behavior.

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