Ceremonify | Refresh brand & website

Things we did

Brand refresh

Webdesign UX/UI

Creative direction

Client

Ceremonify

Year

2025

PROJECT

Live Project

A story of loss, resilience, and transformation - translated into a powerfull and supportive brand and website.

CHALLENGE

After losing her brother in the tragic surfing accident in Scheveningen, the client went through a deep personal transformation. She decided to expand her own practice, by guiding others through grief. The existing website lacked structure, the colors felt outdated, and the logo no longer aligned with her story. At the same time, the high-quality photography asked for a visual identity that would match its emotional depth.

Digital Experiences

I started by redefining the foundation of the brand, developing a new color palette and visual direction that felt calm, hopeful, and supportive. As the concept evolved, it became clear that a new logo was needed. Inspired by the client’s journey of rebirth and growth, the phoenix was chosen as a central symbol. Alongside this, I designed new icons and took responsibility for the overall structure, UX, and UI of the website. I coordinated the content requirements with the client and worked closely with a web developer to translate the design into a functional and coherent website

APPROACH

I redefined the foundation of the brand by establishing a new visual direction inspired on the strong photography, rooted in calm, hope, and support. From this strategic base, the identity naturally evolved into a more symbolic layer.

Inspired by the client’s personal journey of rebirth and growth, the phoenix emerged as a central metaphor within the brand. This symbolism informed the development of the logo, iconography, and the overall visual language.

Beyond the identity, I shaped the digital experience by defining the structure, UX, and UI of the website. Acting as the creative lead, I aligned content, design, and development, working closely with the client and web developer to ensure the concept translated into a clear, coherent, and functional online experience.

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RESULT

The collaboration resulted in a website that feels balanced, human, and trustworthy — allowing the photography and story to lead, while the design quietly supports healing, growth, and reconnection with life.

Digital Experiences

I started by redefining the foundation of the brand, developing a new color palette and visual direction that felt calm, hopeful, and supportive. As the concept evolved, it became clear that a new logo was needed. Inspired by the client’s journey of rebirth and growth, the phoenix was chosen as a central symbol. Alongside this, I designed new icons and took responsibility for the overall structure, UX, and UI of the website. I coordinated the content requirements with the client and worked closely with a web developer to translate the design into a functional and coherent website

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